If the "Advanced" button shown in the next to last figure of the previous page is selected, the dialog box shown below will open. What all these different settings mean can be confusing, especially since the meaning of terms like "incremental" are not defined the same by everybody and Microsoft discussions can be less than clear. There is an excellent discussion of what the various terms actually mean at this Elder Geek site. Basically, it is probably preferable to use a backup type that only copies things that have changed. "Differential" probably offers the least bother. Restoring requires two files- the last full or "normal" backup and the "differential" backup. Choose a backup type and click "next".

In this backup, "incremental" is being used. However, this type of backup has the disadvantage that restoring requires all the incremental backup files plus the last "normal" backup. Click "next"

Other conditions that can be chosen are given in the next two dialog boxes. It takes longer but it is safer to check "Verify data after backup". Volume shadow copy is more important to people with servers than for the average PC user. This can probably be turned off.

If you want to run a backup with the specs you have chosen on a regular schedule, you can set that up in this dialog.

You can also choose Advanced Mode when you first open the backup utility in Start-All Programs-Accessories-System Tools. The figure below will open. The various settings discussed above can be reached from here. ASR (Automated System Recovery) is another subject.