It is hard to overstate how much the pandemic affected online commerce. In fact, studies show that online sales increased from about $571 billion in 2019 all the way up to $815 billion in 2020! These days, there are more consumers online than ever before, and businesses are learning how important it is to follow consumers where they are going.
With more people online than ever before, the potential advantages of an online presence are greater than ever before. However, there are also more companies and other institutions fighting over the online audience than ever before. If you do not invest in your online presence, you will probably lose to your competitors who do.
So how can you build your online presence as efficiently as possible? Read on to learn all about the most important things to focus on when it comes to building an online presence!
Use Search Engine Optimization For Your Digital Marketing
The most important factor in online presence may be search engine optimization. Most people who want to buy a product or service will go to Google to find a company that can provide it to them. However, only a few businesses will end up on the front page of Google search engine results.
If your company is one of them, you will get a huge boost from organic traffic coming from people making Google searches related to your industry. If you are not one of the companies on the front page, you will probably gain almost zero customers from search engines.
Search engine algorithms are complicated. Whenever people figure them out and try to game them, they update to prevent this. The most reliable way to improve your search engine optimization is by providing lots of quality content and other kinds of value for your customers.
However, you have to combine that with the right formatting. That is where the services of professionals in the search engine optimization space come in handy. They can make sure that all of your web pages are set up so that the search engine algorithm can understand them. That will provide an immediate boost to your search engine rankings that will last for years to come.
Focus On Social Media For Online Marketing
More and more people around the world are getting on social media. Although Facebook is still the most popular social media platform in the world, some of the newer social media platforms are beginning to acquire equally large audiences.
The most successful businesses in the world maintain social media pages on all of the largest platforms. That may seem daunting today, but you can approach that kind of strategy one step at a time.
One of the easiest things you can do to establish an online presence is to make a company page on the most popular social media platforms. Then, you can publish content on them that provides genuine value to people. If you publish new content consistently, the algorithms on social media platforms will start to show your company page to more and more people.
If you decide you only want to work on a single social media platform, this system can also help you figure out which platform provides the best results for you.
Boost Online Presence Results With Email Marketing
Email marketing is becoming popular and effective once again. Many people find that they create the deepest customer relationships with the people that they get on an email subscriber list. After all, this allows companies to send emails directly to each customer instead of posting content somewhere else and hoping that people will look at it.
Whenever you make a contact with a customer or a potential customer, consider inviting them to provide you with their email address. If you are careful to only provide quality content in your emails, people will keep opening them. That will then allow you to reach your customer base whenever you choose to.
Add A Blog To Your Business Website
We have already talked a lot about the importance of providing value for people. A blog is often the easiest way for a business to transition to providing extra value to its customer base.
As an expert in your industry, you know all kinds of things that your customer base wants to know. You know which questions they ask you when you speak with them. You can answer these questions in advance and post the answers on your blog.
When people go looking for answers, that will lead them to your blog. They will then appreciate how much value you are providing with no guarantee of a return. That will increase the chance that they will trust your company and want to buy products or services from it.
Boost Your Company Website With Paid Advertising
You have to be careful with paid advertising. Done the wrong way, you can spend a lot of money and generate few results. However, most businesses should at least experiment with paid advertising.
Many businesses never even try paid advertising, so they never find out if it will provide them with incredible benefits. Try out paid ads in a variety of ways on a variety of platforms.
Keep track of which ads pay for themselves. Then, discontinue adds that don’t and focus on the ones that are profitable.
Collaborate To Boost Your Exposure
Especially local businesses can often find collaborators in the area to work together with. For example, a chainsaw company might benefit by collaborating with a company that provides safety equipment.
These two companies are likely to have similar audiences. By working together, they can each double their audience.
Done the right way, this kind of collaboration can also generate local search citations. These will improve your search engine optimization!
Know How To Boost Your Online Presence
Figuring out how to boost your online presence can be easier than you think. In fact, some of the biggest returns on investment come during the earliest stages of investing in an online presence. On top of that, improvements to search engine optimization and other online presence dynamics can provide permanent benefits.
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