SafeOpt is one of the web’s foremost email marketing platforms, offering an unrivaled retargeting service. If you’re the owner of an eCommerce business, then email retargeting is a marketing strategy that’s worth exploring. It involves sending visitors to your site emails as soon as they leave (or shortly after), encouraging them to return and make a purchase.
Using SafeOpt is one of the easiest ways of launching a retargeting strategy, especially if you aren’t an expert in marketing.
This post will tell you what the benefits of working with SafeOpt are, and why you should partner with them.
Cart Abandonment
When a person visits your website, puts something in their cart, and then leaves, it can be very disheartening. After all, you need to make sales in order for your business to survive.
According to this SafeOpt review, when you partner with SafeOpt, you can then send emails or messages to anybody who’s subscribed to their service, or that’s visited your website. This means, if a SafeOpt user visits your site and then abandons their cart, you can immediately follow up and send them a message, encouraging them to come back and continue their purchase.
Visitor Engagement
If you want to make more sales, then you need to engage your site’s viewers. SafeOpt can be an effective way of engaging them. Using SafeOpt’s service, you can send your site’s visitors emails, giving them more information about the pages and products that they were looking at on your site. It does need to be noted though, you need to send emails in moderation.
If you send too many, then people will be put off doing business with you. Nobody wants to be spammed. Spamming can be an effective way of getting all future emails sent directly to your recipient’s junk boxes.
Maintaining Interest
You need to keep people interested in your product or service. It can be hard doing this, especially if you don’t have your site visitors’ email addresses or phone numbers. As mentioned earlier, when you use SafeOpt, you immediately get access to anybody who’s subscribed to their service.
SafeOpt has over 200 million registered users, so there’s a good chance that a large chunk of the people visiting your website will be signed up for their service. This then means that you can keep new and old visitors engaged and interested by sending emails through SafeOpt.
Promotional Offers
In addition to being able to send people cart abandonment emails, you can also use SafeOpt to send them promotional offers and discount codes. In fact, sending promotional offers is actually encouraged by SafeOpt’s management. On their website, they have a multitude of guides, designed to help partner businesses make the most of their service. Many of these guides focus on promotional offers. If somebody abandons their cart, sending them a promotional offer can be a good way of getting them back on your site and re-engaging them.
Sale News
You can also use SafeOpt to send customers news of upcoming or ongoing sales. It does need to be noted, you should never hold too many sales. When you hold a large number of sales every year, you can devalue your brand. Devaluing your brand can be a good way of pushing customers away.
Nobody wants to buy anything from a store that’s basically giving their things away. Hold sales once or twice every quarter. Usually, businesses hold end-of-season sales. End-of-season sales can be a good way of getting rid of old stock without making it look like you’re struggling financially.
Early Access
Giving customers early access to sales can make them feel like they’re needed and valued. You can enhance the satisfaction they get from being given early access to sales by telling them they’re special VIPs. A lot of businesses do this but give everybody early access. Telling everybody they are a VIP is a harmless way of getting them to buy products from you. If you’re going to give people early access to sales, then again, do not drop prices too much. Reducing the prices of your products can devalue your brand.
Building Audience
You always need to focus on building your audience. The larger your audience is, the more money you’ll make. When you use SafeOpt, as mentioned earlier, you get access to their 200 million-strong subscription list. Anybody who uses their service that visits your website will immediately flag up on your system. You can, therefore, use SafeOpt to grow your customer base and build a bigger audience. Another way of doing this is by encouraging people to sign up for your store’s newsletter. The most effective way of getting people to sign up for your newsletter is to offer them a promotional code, usually of around 5-10%.
New Releases
When a new product is released, it’s always a good idea to send your customers a quick email notifying them of this. It’s also wise to send customers emails if a particularly popular product has been restocked. Even if people have never shopped with you before, as long as they’re signed up for SafeOpt and visit your site, you can send them news of new product releases. Make sure in all of the emails that you send using SafeOpt, that you include call-to-action buttons. Studies show emails that include call-to-action widgets result in higher conversion rates.
Affordable Prices
Finally, when you partner with SafeOpt, you get to enjoy all of the benefits listed here in this article, without spending a fortune. Compared to the web’s other email marketing platforms, SafeOpt is very affordable. Their service is one of the cheapest around. It is also one of the most effective.
If you are not yet sold on it, then why not read some reviews? SafeOpt’s reviews are good across the board. If you have any questions, field them directly to SafeOpt’s dedicated customer support team. Their customer support team is available around the clock, via live chat or email.
SafeOpt is a great business to partner with, especially if you own an eCommerce store. Email retargeting can be an effective way of building your audience, making more sales, and giving site visitors a more engaging experience.
