good website for business

What Makes A Good Website For Business?

In today’s digital world, it’s important that businesses focus as much on their online marketing strategy as they do on their offline promotional activities. A company’s online presence can completely transform its overall success as a business.

That is why it’s crucial you consider a whole range of factors when building and maintaining your website. These include various web design elements such as domain name details, written content, search engine optimisation, activity, social media marketing strategy, user-friendliness, and many, many others.

But how can you utilise these elements to create a good website for your business?

Effective domain name

A good domain name should not only make a good first impression, it should also be relevant to your brand and be maximised for search engine optimisation (SEO). The best domain names are short, simple, and easy to spell.

This ensures that customers remember them easily and are less likely to type the wrong address. Also avoid hyphens or numbers in your domain, if you can, as these are more difficult to remember than the likes of word-only addresses.

Research your domain name to check that it doesn’t already exist and try to make it as original as you can to ensure that it’s memorable and that your business stands out from the crowd.

It’s always a good idea to create a name that’s broad, so that it doesn’t restrict you from selling other items in the future. For instance, a domain that has ‘books’ as the only word might struggle if it ever intends to expand into music as well.

Well designed

Unsurprisingly, a good website for business is one that is well designed. Your website represents your business, so you need to get this across in its design, whilst also making sure that it functions properly – it’s no use having an attractive site if it’s a nightmare to navigate.

The main homepage should have an eye-catching banner, accompanied by a short introduction explaining what your business does. There should also be subsequent banners functioning as titles for your products or services. Also on your main homepage, you should have navigation menus with ‘About Us’ and ‘Contact Us’ sections.

Use a reputable content management system (CMS) with strong security to help maintain your website. Similarly, if you’re intending to sell goods or services through your website, then consider a trusted e-commerce platform.

Your website interface should be attractive and legible. You can achieve this by applying easy-to-read fonts and aesthetically pleasing designs and graphics. Make sure any graphics are compressed and optimised for quick loading, however, to avoid slowing down your website.

Your website should also be designed in a way that it offers maximum security and safety for visitors to use. Any payment options should be from reputable operators and offer secure and stress-free transactions.

Good content

Good content on a website is not only unique, it should also be well written – that means no spelling errors, factual mistakes, or typos in the copy.

Consider your target audience when creating content – who are your customers? How can you get your message across while adhering to your brand’s tone of voice? It’s important to ask yourself these questions when creating written content for your business website.

Content should also make use of SEO strategies to maximise your website’s visibility online. Determine what keywords you’d like to rank highly in search engines and use them in your website content. Be careful not to overuse them though, as this not only makes the content potentially unreadable, but can get you penalised by Google.

Active

You can keep your business website active by publishing regular blog posts, customer testimonials, or news updates. Not only will this encourage engagement and therefore attract and retain more customers, but it will also help your website to rank higher in search engine results.

You could also keep up your website’s activity by tying it in with your brand’s social media profiles. For instance, every time you post an update to your website, such as a blog article or news piece, share it on your business Facebook page. Make sure you keep your social media profiles active as well – reply to comments and respond to customer queries to keep the interaction going as much as possible.

User-friendly

It’s all very well having an attractive and visually striking website, but it loses its appeal very quickly if it’s difficult to use. There is nothing more frustrating than trying to negotiate your way through a complex or slow-loading site, so make sure your business website is as user-friendly as possible. It should be fast-loading, easy to navigate, and provide a user-friendly, stress-free experience for visitors.

Another factor to consider is making sure your site is mobile-friendly. More people than ever are using their phones to browse e-commerce sites; therefore, enabling your site to be fully compatible with mobile devices could potentially widen your audience.

Conclusion

A good website for a business is not only well designed with an effective domain name and good-quality, SEO content; it should also be easy to use and regularly updated.

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