If you’re an online course provider, perhaps your primary goal is to improve student engagement. As enticing as a program may seem, keeping users engaged remains a challenge.
Abandoning the course or irregular attendance are the problems that present an obstacle between you and your students. To solve it, you should improve student engagement and take your course’s quality to the next level. Automation as part of educational software development is what can help.
By automation to your online courses, you will not only increase engagement. Additionally, your new students will have even better outcomes while using your eLearning programs.
In this post, we’ve decided to dissect the relationship between eLearning and automation. Find out how exactly automation aids eLearning engagement.
Engagement Results In Better Learning: Benefits Of eLearning Automation
Education isn’t deemed a privilege these days, it’s a right. As that valuable right became a standard in our society, students want to become more in control of their learning. Using their critical thinking and respecting their preferences, each student wants a personalized approach.
Certain explanatory tactics would work with one person and be totally ineffective with someone else. With an individual approach, students started performing better than ever.
Being taught in a suitable way for a particular person directly correlates with better engagement. Consequently, personalization has become the focus of most of today’s eLearning platforms.
With this trend, more opportunities to achieve personalization with technology are now a standard. Individual learning paths, integration with side apps, and intelligent marketing are just a small part of the examples of automation.
If a student is learning JavaScript at a course, odds are high that they’ll see an ad for a Python course. Here, the example is a prime piece of evidence of the benefits of automation.
Another benefit is the automated grading of tests and quizzes. Users have come to expect this nowadays, but it’s only the beginning. What are the true benefits and limits of automation?
Creating Engagement Strategies By Means Of Automation
“The evolution of the work market and service provision industry doesn’t lie in technological advancement,” explains Sarah Harrelson, an eLearning expert at an EduTech company.
Her take is then explained by Michelle Woods, a course designer for a publishing services company in Florida. She says, “Saving time is where we can find the path to advancement. Through automation, humans will have more time on their hands and that extra time will lead to breakthroughs, especially in the eLearning sector.”
Moving through lessons and curricula may be a challenge, but automation ensures full engagement. Automated software grants deadlines, expiring offers and even instructor feedback.
Working on this method makes notifications something course managers don’t even have to think about. On top of that, students are able to receive all the information they need. Continuous contact of this kind is the first step towards better engagement.
Customer Relationship Management (CRM) And Its Role
Integrating the eLearning platform with the CRM module expands its capabilities even further. What does CRM software do exactly? By monitoring learner behavior and establishing patterns, it can automate workflow significantly.
After the CRM software is integrated into your educational platform, it can take actions when needed. If a student has completed the second lesson of a course but didn’t start the third, the CRM module will use automation to notify them about it.
Customer relationship management doesn’t necessarily start at such late stages. Increasing engagement through eLearning automation can begin when a user signs up. The moment they enter their personal information, they will start receiving emails with tips and useful advice.
How To Save Time With Automation?
Every eLearning platform has a set of goals, for both the attendee and the manager. However, all the different goals stem from one common goal, the urge to improve efficiency. With eLearning automation, everyone involved in the learning process will have much time freed up.
The most time-consuming tasks revolve around regular student interaction. Usually, these don’t even revolve around a real problem. Progress check and standard feedback are usually the case. With eLearning automation, all these tasks will be handled by automated software.
With the right tools, instructors will have more valuable time on their hands. Increasing efficiency using automation allows course managers and lecturers to focus on course development. Another underrated part of this innovation is more time for individual work with students which is an essential part of education.
Connecting Actions And Workflow Advancement
Sending automated emails and reminding students of expiring deadlines is a tiny part of what eLearning automation can do. Its true potential lies in the possibilities to add workflow capabilities to basic eLearning platforms. Adding automation can be described as a long string of “ifs” that lead to action. See some examples of how automation software can increase student engagement without the instructor involvement:
• If a student fails a quiz, they are automatically enrolled in a remedial course. Also, they are removed from the initial course they failed.
• If a student passes a pre-qualification test, they are automatically assigned for the next five lessons.
• If a student decides to apply for another course, they get a discount offer for two more at an 80% lower price.
Moreover, automation in eLearning is a major factor in differentiating between students. Approaching all your students with the same method is an outdated strategy. Now, struggling learners can get help right away, along with non-automated aid, instructions, and consultations.
With automation, instructors can approach everyone differently and ensure that they get the knowledge they desire. The trend will improve humankind as a whole, making traditional courses and universities obsolete. However, that’s still mostly hypothetical.
What More Can We Do With eLearning Automation?
Live events and webinars can also benefit from automation, as you can simplify and accelerate the application process. Automation can also create reports for every course failed, every course passed and any other achievement.
Using the auto-generated reports, you can provide your HR department with more valuable information. Everything in one place will make the work of your accountants and bookkeepers much easier, freeing up their time to focus on improving other sectors of your company.
Bottom Line
An engaged student is a curious and motivated one. With the implementation of eLearning automation, you can tailor your course to every student individually. The approach frees more time to commit to every student and has a versatile set of engagement strategies.
eLearning automation also saves you time to dedicate attention to other aspects of your business and improves the efficiency of filing tax reports and quarterly reviews. Automation software is the present and will revolutionize the future even more as it becomes a standard.
