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Best Tips on How to Increase the Number of Booked Demos

by Martha Simmonds

Offering your clients a demo is a practice that definitely helps increase your sales rates. After a demo, clients know exactly what they are paying for and are more likely to purchase your product or service.

What is more, there is no better opportunity to showcase your advantages than a demo. Of course, to make all of this happen, you need to have those demos booked in the first place. So let’s discuss some tips on increasing your demo bookings.

Use email signature marketing

Most businesses send emails to their clients and partners daily. So why not use it to your advantage? An email signature can be a space for your promotional materials, including demo offers.

The easiest way to create such campaigns is email signature software. You can, for example, use some ready-made banner templates or even draw signature by hand. In this way, every email you send to your customers will have a little announcement, no matter the letter’s topic. You might be answering a potential client’s question or sending a welcome letter while at the same time promoting your demo.

Add the “Book a Demo” button to the website header

First of all, your potential clients need to know that you offer demos. As people interested in your product will likely check out your website, it is a good idea to add the “Book a Demo” button to your website’s header. In such a way, every person will see the announcement right away.

Such a strategy can encourage people to book a demo, even those who initially did not plan to do so.

Maybe someone was just looking through various businesses’ websites and noticed that only your brand offers a demo, so why not give it a shot?

Implement banners to blog articles

If you run a blog, it can be one more chance to remind your leads that there is an opportunity to book a demo. You can simply add a banner at the end of some of the blog articles or even dedicate separate posts to your demos.

Try not just to add banners in the middle of the articles: if they don’t really fit, it can be distracting for the readers. Instead, you might want to connect the discussion in the article with the demo in such a way that would create a logical connection. For example, suppose you talk about some financial management challenges small businesses may encounter. In that case, you can recommend the readers to book a demo and discuss how they might solve their particular issue with your help.

Use pop-ups

Pop-ups never fail to grab one’s attention. True: it is simply impossible to ignore such an announcement. Therefore, you might consider adding a pop-up to your website.

Pop-ups can be really annoying for some users, so try to be subtle with those: don’t place the ad right in the center overcasting the very page, and don’t use the phrases that are too catchy, such as “your last chance” and so on. Those who are interested in the demo will click on the pop-up anyway.

Also, you need to make your pop-ups appear at the right time. For example, your users might be happy to get a pop-up when they just enter a website or start browsing it, but it won’t be nice to interrupt someone when they are already filling in some form or making a purchase.

Send email newsletters with “Book a Demo” CTAs

Sending newsletters is one of the best ways to keep in touch with your leads and clients. Those who are subscribed to your newsletter are already interested in your company, so they will be happy to know about some promotions or new products.

That’s why there is no better place for a “Book a Demo” call to action than your newsletters. It is not necessary to make your demos a separate section in each letter. Instead, you can just remind your readers that there is such an opportunity. For example, when announcing a new product or service release, you might offer to try it out with a demo.

Run social media adds

Social media management is probably the most powerful digital marketing tool today. While it is essential to keep your social media profiles active, paid ads are one more way to benefit from such platforms as Instagram or Facebook.

Sure, such advertisements are not free; usually, you pay for each click on the ad. Still, it is one of the easiest ways to reach potential leads who would not otherwise discover your brand. Targeted ads work incredibly well in terms of finding those people who can be interested in the particular product, so such a campaign is well-worth the invested money.

Cold-reach possible clients

Finally, there is one more way to reach out to those people who did not yet discover your website or social media profile. Cold calls and emails can sometimes be frustrating as you never know how many people will at least take a look at your offer, but your efforts won’t be in vain if done right.

Of course, sending emails to random people won’t work. Instead, you might consider posting in dedicated Facebook groups, reaching out to people on LinkedIn, and participating in various events, such as conferences. In this way, your chances of finding someone who will book a demo are way higher.

To sum up

As you can see, there are many ways of promoting your demo. Some of them are easier to implement than others, but each one brings its results. Demos are an excellent promotion of your company as you get the chance to present your product in the best light. But, of course, for people to book a demo, they need to know that there is such an option.

Remember to make it clear that your leads can book a demo. It’s best to mention it in several places on your website, regularly post about demos on your social media, and use other promotion funnels, such as email marketing. It is better to remind people about such a service one more time than not to do it at all, right?

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