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How To Revamp An Old Brand Name For A Fresh Start

by Martha Simmonds
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You can’t revamp an old business easily; once you have a reputation it tends to stick. With that said, of course, hard work and a change of attitude can help your brand name to develop a more positive reputation and larger following. If you are interested in improving your business and giving your brand a fresh new look you need to understand that it’s not going to happen overnight. Brand relaunches can take months to show results. This post will explore this topic in more detail and explain exactly how you can revamp an old brand name:

New Beginnings

It can be hard to let once profitable business ventures go. If your brand is no longer performing well then it might be easier to start all over again, rather than trying to breathe new life into it. Most people are reluctant to let businesses go and start over again because naming brands can be difficult. If this is the case for you then you should know that brand naming services are available and can help you find the perfect name for your new business idea. Starting again can be challenging but also very rewarding.

Clearing Clutter

If you are determined to refresh your old business, then start by clearing out clutter. By clutter, this post means unnecessary staff. Businesses tend to accumulate employees. If you have any that are not contributing or offering anything then get rid of them. Keeping such individuals staffed is a waste of money. You could use the money that’s dedicated to these people’s salaries to improve your company. Employee salaries are the largest expense for most businesses operating today.

Identifying Faults

To start all over again, you need to identify what went wrong in the first place. There have to be reasons why your business has underperformed. Until you identify what these things are you will not be able to hit the reset button.

A good way of discovering your business’s faults (as many business owners are ignorant of them) is to hire an independent advisor to conduct a thorough investigation. Paying an impartial agent to investigate your business will yield more information than you could ever gather on your own. Make sure you make all company information and data available to such an agent if you hire one.

Redeveloping Products

Unless you plan on offering a new line of products, redevelop your existing ones. Hitting the refresh button won’t be possible if you are selling the same old stuff. Nobody is going to take your restart seriously if you just sell the same things that you sold before, with no changes or adjustments made to them. You can hire an independent product development advisor to work with you and redevelop your line of offerings. Working with such an individual is without a doubt one of the most effective ways of improving your products.

Learn from Mistakes

Until you learn from what went wrong the first time around, your business’s refresh is never going to be successful. Spend time brainstorming and thinking about what areas of your business need the most improvement. Many times the problem is actually the business owners themselves. If you were what was wrong with your company then you need to recognize this. It can be a hard pill to swallow, but recognizing that you were what went wrong is perhaps the only way for you to turn things around. If you were the issue then identify what you did that was most detrimental to your company.

Marketing Campaign

A marketing campaign advertising the fact that your business is back and better than ever is one of the best things that you can do when you are hitting the restart button. Bear in mind, marketing campaigns advertising new beginnings can only work if there is something new to advertise.

If you have nothing of substance to offer your customers then there is no point in marketing. A product development expert will be able to work with you to improve your offerings as already mentioned. Make sure that you mention your redevelopment efforts to the marketing company you hire so they can highlight them.

New Ownership

One very effective way of increasing your business’s chances of success is to advertise it as being under new ownership, even if it isn’t. Technically you will need to install new management figures otherwise you are committing fraud or at the very least being dishonest. These figures do not have to play an active role, however; this means that you can install your friends or loved ones and then continue running the business yourself. If your business has a bad reputation then advertising it as being under new management can be a good way of regaining consumer trust.

Online Presence

An online presence is one of the most important things you can build for your business if you want to achieve success after a period of financial instability. Building an online presence for your business is not as hard as you might think it is. In fact, if you have a basic knowledge of SEO and website design you can do it for yourself. If you do not possess knowledge of these subjects then you can hire an expert to handle them for you. Most online marketing and design companies are affordable and easy to work with.

New Logo

A new logo for your business can be a good way of showing consumers that you are starting again, going back to basics. Designing a logo can be very difficult as graphic design knowledge is required. You can make the process much simpler by hiring an expert agency to create yours for you.

Make sure you develop a rough idea of what you want so that you can give them clear instructions. If you do not give them a clear idea of what you want they will not be able to design a logo that is to your liking. Ensure your logo compliments your brand and business name. An expert will help you to do this.

Running a business is not easy. Restarting one that has already failed financially and commercially is even more challenging. However, with the right attitude and some determination, there are no limits to what you can achieve. Spend time researching and understanding what went wrong then develop a plan, put it into action, and don’t look back.

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