top three seo strategies

Top Three SEO Strategies You Should Implement For Ecommerce Website Today

Over the next 15-20 years, ecommerce SEO experts have predicted that more than 90% of all purchases will be made through online platforms. There are currently around 20 million online e-commerce sites. Pearl Lemon will show a few strategies that will help you.

I am sure you’ve got an idea from this as to how startup companies like Amazon, Flipkart, etc. became market giants so quickly. One of the main factors has been the rapid growth of online shopping.

Do you know that leading the e-commerce market is more than just offering quality products and providing great service? That’s where E-Commerce SEO comes in – it’s about having your online store appear at the top of search engine results!

Search Engine Optimization has, however, a greater impact on ecommerce sites than other kinds of sites.

The reason is that when shopping online, consumers tend to use a search engine rather than looking for a specific website.

The importance of ranking your e-commerce website in search engines’ top positions becomes increasingly evident when you want your website to be visible to potential customers related to your niche before other competing websites and to boost traffic and conversion rates.

The second page of Google is the safest place to hide a dead body, if your site does not rank highly in the search engine. This is because it is said that there is no point in having a site that does not rank well. We have outlined the top seven SEO strategies below to make sure your e-commerce site achieves success.

1. Find Relevant Keywords

While you’re looking out for keywords for your e-commerce platform, you need to pay careful attention to keywords since they are a major player when it comes to ecommerce SEO.

Keywords related to your products should be used. It is important to identify the search volume, cost-per-click, and user intent of a particular keyword before using it on a product or category page.

As well as analyzing your competitor’s website, you can come up with keyword suggestions. In addition, you are encouraged to use long-tail keywords, since they often reflect the intent of the user and increase conversions.

2. Create a Simple Site Architecture

Ecommerce site architecture relates to your website’s navigation, and how your site is organized into categories and products.

As well as being easy to access for both users and search engines, it should be simple and easy to navigate. As you plan for the site architecture, it is important to keep a key rule in mind: “From the homepage, every product should only require 3 clicks (or less)”.

3. Optimize the On-page SEO

A website’s ranking on the search engine result pages has always been determined primarily by its on-page SEO.

With regards to ecommerce website on-page SEO, the main focus is on optimizing products and categories so the website ranks higher for relevant keywords and converts more visitors.

As with any other website, there are certain on-page SEO approaches for ecommerce sites as well. You must however keep some additional approaches in mind when engaging in on-page SEO. An ecommerce site should employ the following on-page SEO techniques:

  • The meta title and description should be optimized.
  • Use URLs that contain keywords and are short.
  • You should mention the main and LSI keywords in Product descriptions.
  • Schema markup should be included.
  • Link internally, etc.

Meanwhile, you can utilize images or other infographics that are authentic, relevant and high-quality so that you get better results.

In addition, when you are optimizing your website for search, don’t be solely concerned with the ranking on the search engines, but also be mindful of the user experience. This will help your audience to return to your website.

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