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Video Production Guide: How to Get Started

by Martha Simmonds

Videos have become an important part of promotional activities owing to the high ROI they offer. They help connect with a wide audience base, generate high engagement and quality leads. The benefits offered by video marketing have led to 81% of businesses using video in their promotional strategies in 2021.

Planning for a video can understandably be overwhelming, especially if you are new to the process. Here is a video production guide to help you get started with a new marketing vertical.

How to Get Started with Video Production?

Decide on the Purpose of the Video

Why do you want to shoot a video? What message do you want to convey? What audience demographic are you trying to reach? It would be best to have a clear purpose for shooting a video before beginning, as the content will vary accordingly.

For example, if your purpose is brand awareness, the video will focus on your brand story, values, mission and culture rather than specific products or services.

Decide on a Budget

You do not have to settle on a number, but it is good to decide on a rough budget range for your video. The cost will differ according to the type of video.

For example, if only one person speaks, less equipment and lighting will be required. But if you are making a video on company culture spanning multiple rooms and employees, you will need quality equipment and personnel on set.

Choose an Experienced Video Production Company

It is best to go with a professional production company experienced in handling videos for multinationals to small businesses alike. When posting videos on social media platforms, you need to ensure the quality of content as the audience reach offered by these platforms is vast.

If one of your videos goes viral, it is how customers will relate to and remember your brand. Thus, always put your best foot forward with an experienced video production company.

Understand the Marketing Techniques Used by Competitors

Look at what your competitors are doing. Analyze what is working for them and their areas of improvement.

You can utilize the insights gained to produce a video that represents your brand values and also helps you differentiate from the competition in the marketplace.

Put Forth Your Vision and Ideas

The video production guide would be incomplete without your ideas for content. Of course, you can provide the production company with as many details as possible, but it is your brand, and no one knows about it better than you.

If you want the video to look a certain way, convey a specific message or have your employees involved, make sure to communicate with the videographer and put forth your ideas without hesitation.

Discuss and Settle on a Timeline

A video typically goes through three phases, pre-production, production, and post-production. You plan for the video, have a script ready, handle talent, shoot the video and then edit it before posting. Every stage should be thoroughly planned, and you should decide on a timeline for the timely delivery of the video.

Gather Resources and Be Ready for Shooting

Knowing details such as who will be working during the shoot, what equipment is required, location permits, setup, props, costumes, and schedule, among others, can ensure a smooth production day.

It is recommended you run through these details a day before the shoot to avoid any surprises later on.

Planning and producing a video may seem like a daunting task, but with the right knowledge and support by your side, you can have premium quality videos that can be posted and shared across multiple channels. If you are new to the video planning process, start with the video production guide to understand the different phases and types of input required from your end.

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