We are no longer living in an era that is dominated by advertisements. This means that as a brand you don’t have to create a hole in your pocket just to get your product featured on the billboards. Social media is just the place to do it now that we are living in the digital era.
When it comes to social media, there are various types of content you can post – from text posts to pictures and videos. But which of them should you go for? Which type of content do you think grabs the attention of your followers?
Well, we do have a clear answer – Videos.
It started with YouTube, and now we are here – to reels on Instagram. We need little proof that videos are highly effective. But let’s take a moment to understand why.
1. Videos Help Your Brand Stand Out:
If you publish a picture on Instagram with a long caption, chances are less that it is going to stand out. Can you guess why? It’s simple. Not every viewer has the time to go through your long-worded posts. However, with video posts, it’s different.
Precisely because videos can convey a lot in a fraction of time. But this is not the only reason they help you stand out. Videos offer interesting and refreshing content that other brands may not provide. In other words, you can do a lot more with videos than you can do with any other type of post.
Moreover, videos are reflective of the effort you put into the making, helping you get more followers.
Therefore, if your goal is to be distinct, not merge in the crowd, videos should definitely be a significant part of your content strategy.
2. Videos Are Cost-effective
Once again, you are better off creating quality video content on social media than spending all your fortune on advertisement campaigns. If your goal is to grow your brand on a budget, videos are the go-to tool for a lot of reasons.
For starters, you don’t need to invest in heavy props or create special sets that serve as the backdrop of your videos. You can find a decent location, go for minimal props, and would still manage to create an interesting video.
As for graphics, animation and motion graphics are even more economical options than live-action. You can also work on editing on a budget by using a dependable online video editor.
As we said before, there’s a lot you can do, as well as a lot you can achieve if you have a smart content strategy.
Just focus on coming up with a concept that is interesting enough to catch your readers’ attention, and a reliable professional video editor to fix the errors and make your videos visually attractive – and you’ll be good to go.
3. It’s Easier To Be The Talk Of The Town With Videos
As a brand, you would want to be the talk of the town for all the right reasons. Not so surprisingly, videos can help you do that.
Apart from entertainment, social media also serves as your viewers’ source of information. This means whatever is trending, your viewers find that out through videos. In other words, if your goal is to be in the news and also be relevant, videos are how you do that.
Therefore, if you find a trend that is relevant to your brand and you can create a video revolving around it, go ahead and do that. It can turn out to be a successful way to target a wider audience and increase your engagement. Just in case, if your video concept created on that particular trend goes viral, it will be a god-sent for your brand, your brand might get all the eyeballs it needs.
4. Videos Are A Go-to Way Of Getting Drive Conversions
You create videos not only to entertain your viewers but to get them to visit your website. After all, a viewer would only make the purchase after they visit your website or know about your brand. This is where user action becomes important.
Videos are a smart way to incorporate call-to-action buttons. A call-to-action button can drive traffic to your website, helping you generate sales for your product or service. You can consider adding something as basic as “Visit here to know more” and have loads of viewers visiting your website to know more about your product or brand.
At the end of the day, it’s vital to create captivating content, but it’s equally important to sweat your assets to drive conversions.
5. You Can Track Engagement Efficiently With Videos
You just don’t create your budget for the month, you keep monitoring it to meet your financial goals. No, we have not jumped into the financial planning dynamics. Our point is, just as tracking and monitoring are essential for your financial planning, it is essential for your content strategy as well.
Your work doesn’t end with the creation and posting of your video. You need to keep monitoring the analytics to understand how the algorithm works, and if you are swearing by a suitable brand strategy, Thankfully, videos have made tracking of engagement a tad easier.
Most social media channels have their own analytic features specially designed for videos. Shares and views, and Click-Through Rates (CTR), are all the metrics you can use to see if your videos are trending. If they are not, then you can figure out what you are doing wrong with the help of these metrics.
Parting Thoughts
If you ever undermined the essence of videos, by now we hope you have changed your mind. Even though video creation might take a lot of your time and effort, but its an investment that would definitely pay off – if you do it right. Remember, an interesting concept and professional tools are all you need; creativity goes without saying.
