Summer is in full swing and there’s no shortage of fun and exciting events to host and plan! Whether you’re an official event planner or not, aside from making sure everything goes smoothly, you’ll also want your event to impress! Planning a great event can be tricky, but with the right tips, just about anyone can do it!
Whether you want your next event to be the most memorable one of the season, or you’re interested in event planning, you’ve come to the right place! Here are 7 great ways to captivate your guests and make sure your event stands out amongst the rest. Follow this guide and be the envy of all event planners this summer!
1. A unique venue
One of the most effective ways to make your event the talk of the town is by choosing a unique location to host it in. The type of event you’re planning dictates the type of location that would be best to host it. A venue can be unique because of its ambiance, location, or vibe, and it’s tricky to find a venue that stands out but is not too outrageous.
To find the ideal unique location, you have to do some digging first. Whether you want to host your part on top of a skyscraper or on one of the Brisbane boat cruises, the sky’s the limit! Whether you’re planning a wedding, birthday party, or concert, a unique location will make you stand out!
2. A unique theme
Another way to make your event stand out is to create a unique and exciting theme that your guests will remember. Everyone has been to weddings, birthdays, or bridal showers that have all been less than stellar, all because they lacked vision. Even the dullest event can be super fun and engaging if the theme is right!
Choosing the right theme for your event can be tricky, as you need to consider what your clients want, what’s hot right now, and what looks good. Your theme needs to do more than just look good; it needs to communicate the message of your event and be cohesive. To avoid your theme being basic and generic, find ways to go above and beyond while still keeping it classy, to impress your guests.
3. Creative entertainment
Whether it’s a wedding or a business conference, every event needs some downtime, and it’s your job to make sure it’s filled with something fun and exciting. There are plenty of ways to entertain your guests from great DJs to dancers to comedians. The trick to keeping your guests having fun at your event is often not what you entertain them with, but how you do it.
For your event’s entertainment, go for quality over quantity if you want to leave a good impression. Avoid padding out your event with a bunch of uninteresting acts or performances and rather focus on a few, high-quality ones. Whatever you decide to go with, your entertainment should be fun, tasteful, and on-brand for your event.
4. Build buzz
Sometimes, the best way to make your event the event of the century is to hype it up and build some buzz. Marketing your event is just as important as executing it well because bringing in the right crowd is key. Your event could be perfect but if you don’t get it out to the right people, all your efforts will fall on deaf ears.
Attract the right crowd for your event, by making your marketing snappy, eye-catching, and on-brand. Keep in mind that creating buzz for your event only works if your event can live up to the hype. Overhyping your event will be counterproductive and will leave guests unsatisfied and disappointed. Find the right balance of hype and realism and your event is sure to be the talk of the town!
5. Something extra
Every great event has that one, special thing that makes it stand out from the rest. Whether it’s a fireworks display, a stellar DJ, or a white chocolate fountain, you need to find the one thing that takes your event to the next level.
The something extra you add to your event can be something your guests experience, see, or have to do. You can give your guests a fun dress code or give them a unique way to participate in the event’s activities. Have a unique decoration motif for them to look at or a quirky menu. The best way to do this is to know your clientele and crowd and to find that little something extra to take them over the edge!
6. Know your audience
While on the topic of knowing what your clientele likes, this is the key to creating an interesting and captivating event. Whether you’re hosting a bridal shower or a business conference, you need to know the clientele you’re dealing with, to cater to their needs and wants.
Every great and memorable event is built on the foundation of knowing who you’re catering to. For your event to be memorable it needs to encapsulate everything your guests are looking for and more. Do some research, talk to your guests, and figure out exactly what they want from your event and try to give it to them!
7. Excellent service
Last but not least, sometimes the easiest way to make your event a success is to make excellent service a priority. Even if the venue, entertainment, and food are out of this world, your event is going to be remembered poorly if your service is bad. Good service starts with setting golden standards for your staff and making sure they uphold them.
Aside from offering good service to your guests, your staff can also be part of the unique experience! Whether they’re dressed in fun costumes, are super friendly, or offer a fun gimmick with each drink served, get your staff in on the experience.
So there you have it! With these 7 ideas in mind, you’re ready to go out there and create the best event ever this summer! For starters, choose a unique venue and theme and get creative with your entertainment. Create some buzz to get your guests excited and try to think of something extra to add. Last but not least, know your audience and focus on excellent service and your event is sure to wow the crowd!
